Viral Vid Du Jour

It’s the Ultimate Hitch Cookbook, the recipe for Alfred Hitchcock’s success. A pitch perfect motion graphics spectacle by University of Applied Sciences and Arts students Felix Meyer, Pascal Monaco and Torsten Strer

Hitch from Pascal Monaco on Vimeo.

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Viral Vid du Jour

YouTube sensation Fredde Gredde mashes his singing ability with his compositing prowess for this surreal, catchy cover of the Queen classic.

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And Now Media producer John Palacio flew to London last week to assist ABC News on their primetime two hour post nuptials special on the royal wedding. His assignment: capture the enthusiasm of the crowds. Check out the final result here:


6.7 million viewers watched And Now’s segment … ABC’s strongest numbers in the time period in nearly 4 months. Well done John!
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How do you get the best out of Foursquare? The everything-about-foursquare site aboutfoursquare.com just reviewed our “Vook” video guide on navigating the Foursquare experience (starring our very own John Palacio).

Their take-away:

“The videos … produced by And Now Media are fast fun and high-quality.” “All the … information was extremely accurate, something that’s rare in this sort of video (even foursquare’s own videos have some strange inaccuracies occasionally).”

Thanks guys for the stellar review! See the entire review here, buy the Vook app here or get it on the kindle here.

And here’s a sneak peek at the first “Chapter”:

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Shaky footage is a common problem for video do-it-yourselfers. In lieu of using a tripod … or hiring a professional … YouTube’s new online video editor has an amazing stabilizer that’s impressive for an online tool.

See the before and after here:

BEFORE

AFTER
Via 9 to 5 Mac
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When the company Vook approached us to write, shoot and edit 160 How-To videos in a five week period we had one response: No problem! What is a Vook? It’s a unique blend of a book with 8 related videos blended into the chapter: perfect for reading and viewing on your iPad, smartphone or even your pc. Take a look at some of the 160 Vooks we produced:

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Our crew at And Now Media worked with Williams Sonoma to create a series showcasing four modern American steak houses, with great tips on how they make mouth watering steaks and memorable sides.

We traveled to Tom Colicchio’s Farm Fresh gem CraftSteak at the MGM Grand at Foxwoods and learned how to make a scrumptious spinach gratin rich with Emmentaler cheese and a buttery bread-crumb crust.

Then we traveled to the elegant Striphouse in Manhattan to learn the secrets of their potato gratin enriched with sour cream, shallots and cheddar cheese. Check out the delicious results here: http://www.williams-sonoma.com/pages/steakhouse.html?cm_re=021711-_-Hero-_-Steakhouse_button_slide1&cm_src=hphero
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Saul Bass’ academy award winning exploration into the creativity of man is now viewable online. Worth a watch!


Part 2

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An open letter to Julie Taymor and the producers of Spiderman: The Musical.

Last night I saw a preview of the buzzed about extravaganza “Spiderman: The Musical” and it is indeed a spectacle. A lot has been said about the technical gaffes, but those will eventually be fixed. Harder to address, the book. Unfortunately, there are major problems with the show.

I realize this article is a bit unfair since I saw just the third run-through of a wildly ambitious show and Julie Taymor and her team are wildly creative and may already be fixing everything … but I offer these notes as a non-partisan third party … in the off chance they want any input to help them finesse their dream show, because sometimes the view from the outside can be just a bit clearer.

1. Make Peter likable
When we first meet Peter he’s undermining his school mates, getting beat up and then taking it out on his elderly caretakers. What’s to like? Not much.

2. Lose the geek chorus
The four nerdy-chic teens that start the show have nothing to do with the action and worse, disappear half way through with no payoff. If you need something happening while you change your impressive sets, use the time you desperately need to build and grow Peter and Mary Jane’s relationship.

3. Add plot to the flying
Yes it’s impressive to watch Spidey and others zoom over our heads while the music swells, but eventually it starts to feel like the latest tour of Cirque du Soleil. Give your characters something to say while they are battling above our heads, wise-cracking conflict and resolution, and suddenly the high wire act will come together beautifully.

4. Minimize Arachne
Yes, this is a tough one for you Julie since this character is your baby, but as you probably know by now, it’s not working. Her story and connection to Spiderman is, at best, confusing … plus her repeated hovering around the stage in her spider cocoon slows down the show and sometimes even looks unintentionally campy. Frankly, sorry to say, the 2nd act needs a new villian. Arachne has no bite.

5. Simplify in favor of story and character
One of the best moments of the show is a romantic duet in the 2nd act … No spectacle, no big sets, no wires … Just two characters expressing their love. Spiderman: the musical needs more heart, and to achieve that it needs quiet moments where we connect with the characters. Key moments are buried in visual extras like when Peter’s uncle dies or when Peter discovers he has superpowers. Quiet down the noise so we can hear the heartbeat of these characters we want to love.

May the web be with you.

John Palacio is a television producer and VP of And Now Media. He is neither a comic book fan nor a Spiderman aficionado.
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So how were we featured on one of the top tech blogs online? This story involves viral video an attractive, accused Russian Spy and the insanity of being in the eye of the newscycle.

In February, we shot a series of interviews for our client “New York Entrepreneur Week” … talking to some aspiring business people about their success networking in New York. Turns out, one of our interviews was with a woman that has now been accused of participating in one of the largest discovered Russian spy rings in the history of the United States, one Anna Chapman. Our 12 minute interview conducted by And Now producer John Palacio, touches on Ms. Chapman’s journey to NY from London, her online real estate venture and her ability to infiltrate the power brokers of Manhattan in the name of building her business.

When the story broke, we new we had the only sit down interview with Anna Chapman in English, and since John is a former ABC News producer, he knew this video was gold to the world’s press. In three days, we (in conjunction with New York Entrepreneur Week) licensed the interview to just about every television network around the work (From CNN, to ITN, to Aljazeera), plus many newspapers, syndicated shows and online ventures. For several days our little office was the center of the worldwide newscycle and, needless to say, the phones and email accounts were smoking from overuse. Some nefarious outfits (hello Fox, Huffington Post, Tribune and CW) “passed” on liscensing the video and instead embedded the video from other outfits … shame shame … but that’s another story.

So that brings us to techcrunch. Russian Spies are not usually the fodder for TechCrunch coverage, but if they’re attractive and there’s a weak silicon valley connection, what the hell. Since this is an excellent site to promote “New York Entrepreneur Week” … we gave TechCrunch the video for free. Nice enough. But then the TC folks said they have this new site, TechCrunch.TV … and could we appear to explain this crazy video.

So, check out our fearless producer John Palacio’s skype interview as part of the debut week of TechCrunch.tv … and thanks guys for the nice plug here. An odd way to get publicity, but why not.

Finally, check out the video overview we shot for our friends at New York Entrepreneur Week here and see if you can catch the 2 second clip of Anna Chapman in the video!

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