ComScore just released it’s annual U.S. Digital Year in Review which examines “the prevailing digital trends of the past year and their implications for the future.”
Most interesting: the majority of online video views do not occur on first release, rather over the long haul. It’s all about a long tail plan and solid context and keywords, rather than timeliness. Bad news for current event videos, good news for general help and advice videos … and entertainment.
The report looks at consumer trends, e-commerce, the digital advertising market and the popularity of Hulu. Plus 3G penetration and smartphone adoption
Check it out at: The_2009_U.S._Digital_Year_in_Review