Monthly Archives: October 2009

Tubefilter.tv offers a rare and eye opening look into the numbers behind the Ikea sponsored scripted web series “Easy to Assemble.” The total tally? 1.9 million views … “true” and intended views, not those “auto-play” fake views MySpace was trying … Continue reading

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It’s amazing to think how a simple but clever idea matched with an engaging delivery can compete with a million dollar ad campaign for online views.

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Everyone’s talking about Hulu’s reported move from a free to premium service … now Discovery TV affirms the free model is not sustainable. Discovery TV’s SVP of Digital Media Distribution, Rebecca Glashow told lightreading.com the free web TV model is … Continue reading

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French prankster Rémi Gaillard goes all batty on unsuspecting passers-by

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The Los Angeles Times has boiled down the secret to becoming an online video star to five tips: Immediacy: Be funny but not long. Eye-catching thumbnail Versatility: Learn who to shoot, edit and score your own movies (or hire pros … Continue reading

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Rhett and Link are a talented traveling video duo who stopped in Alabama and convinced a Mobile Home dealer to shoot this attention getting ad. A great example of how to get attention for a local business: Painfully Honest and … Continue reading

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When it’s all lumped together … with rhythmic music … the current stats regarding social media are mind numbing!

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